Alicia Sacramone

In the artistic gymnastics category, in Beijing 2008 Olympics game, three women contestants represent the fresh, natural beauty and fresh new faces of the makeup giant CoverGirl: Nastia Liukin, Shawn Johnson and Alicia Sacramone. CoverGirl conducted a circle of champions sweepstakes whose three lucky entrants will each win an opportunity to meet one of these three CoverGirls. In addition to that, they will receive a round trip airfare, hotel accommodations and a lot of other incentives. CoverGirl is known for its superior quality and value to consumers. In order to stick up to its name, it wanted to provide something to the participants who attended the Circle of Champions events from across the country. The promotional giveaway must be designed in such a way that it must be a value added one and have a definite functionality.

The CoverGirl team worked with the epromos team to source and fashion an "easy breezy Covergirl" custom headband which was tastefully imprinted with the Covergirl name. The time of arrival of these stylish head bands posed a problem as the team needed the bands within the 30 days for the upcoming events, but the production time took about 90 days and they were also manufactured overseas which will add a few days for their import.

To overcome this crisis, the overseas connections were tapped and the team received the headbands in time. The promotional gifts had a great reception by the team attendees' andinvited huge traffic. The CoverGirl team is also planning to do more of such promotions based on the success of this one.

Urszula writes for promotional merchandise company, and has a great passion for business promotion. She believes that promotional products are one of the best ways to increase your brand awareness and gain bigger brand exposure.